Central Illinois Landmark Foundation

Project Overview

The Central Illinois Landmark Foundation (CILF) is a non-profit organization that works to preserve historical buildings and landmarks throughout Central Illinois. Using donations from benefactors, they also provide education about the importance of preserving history and having connections to the past.  The CILF website needed a clear and simple way for donors to give money to the foundation to fund their preservation and educational mission.

The Challenge

Our team of three U/X student designers was asked to redesign the navigation of the CILF Website to create a cohesive design, update the donation functionality for easier transactions, and promote their mission. 

The Solution

We redesigned the site with two primary goals in mind:  updating the look and feel and increasing donation activity.  We incorporated specific call to action sections that encouraged visitors to the site to donate and simplified the online donation process. We also highlighted past CILF projects to emphasize the importance of the foundation’s work and its impact in the community so that site visitors could feel a connection to the CILF mission. 

Sprint Retrospective

We used the Agile method for the project, including six two-week sprints, each with a specific goal. After each sprint, our group would meet to reflect on things we liked, learned, lacked, and longed for. As the scrum master, I determined how best to use this feedback to make adjustments to our plan prior to starting a new sprint.


Our team created a moodboard to highlight the color scheme, fonts, and photography selections that conveyed our vision for the redesign. We made design choices that were consistent with the CILF content by emphasizing an architectural look and feel throughout the site that reflected the landmarks that the CILF is trying to preserve. 

Moodboard (2)

High Fidelity Mockups

User Description

This website is for people who are interested in the history of their community and how to preserve it. The site highlights current and past projects and includes information on how to get involved within the community by volunteering and providing donations.

The completed website design was comprised of both a desktop and mobile browser version that included an entirely new home page and site navigation functions.


While working on the redesign of the website, one of the most valuable steps that we took was asking the right questions to gather as much information as possible at the start of the project, which prevented significant redesign work. Additionally, incorporating some of the more technical elements such as donation transactions required re-thinking some of the initial design choices, so the team benefitted from the retrospective meetings where we were able to quickly iterate and pivot as needed throughout the project.